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    Tasty Product Placement

    Role
    Senior Product Marketing Manager
    2015
    for BuzzFeed

    Pioneered branded content integration for Tasty's viral videos (20M+ views/minute), launching partnerships with Mondelez and Bravo that generated $30M in year one and established Tasty as a top revenue driver for BuzzFeed.

    Generated $30M
    in ad revenue for alpha product
    buzzfeed-tasty-app.jpg

    Links

    Tasty - Food videos and recipeswsj.com - Mondelez and BuzzFeed Tasty

    The team started in a room on a friday night looking to integrate ritz into Tasty.

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