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    Anchor Based Commenting

    Role
    Senior Project Manager
    2022
    for Frame.io (Adobe)

    Frame.io faced increasing competition and shifting market demands for video and image collaboration. Customer feedback revealed critical inefficiencies in the commenting system: disconnected feedback from visuals, cumbersome single-frame viewing, and inadequate remote collaboration tools.

    NAB 2024
    Product of the year
    Screenshot 2025-01-06 at 5.48.35 PM.png

    Links

    Frame.io | HomeFrame.io V4 Beta Feature Focus—Player and Commenting - Frame.io InsiderHow to leave comments

    Leadership & Execution:

    As Senior Product Manager, I led end-to-end development from concept to launch in 8 weeks:

    • Managed stakeholder expectations between VP Design, CEO, and VP Engineering while prioritizing user research insights
    • Drove technical decisions to meet strict performance requirements (0 dropped frames in video playback)
    • Balanced UX complexity by introducing a toggle system to resolve conflicts between existing annotations and new point & click features
    • Executed rapid prototyping and user testing to validate design decisions
    Screenshot 2025-01-06 at 4.48.00 PM.png

    Technical Challenges Overcome:

    • Refactored heavyweight commenting component to maintain video performance
    • Implemented seamless integration with existing annotation system
    • Optimized for both video and photo workflows
    Screenshot 2025-01-06 at 4.49.24 PM.png

    Business Impact:

    • Won NAB 2024 Product of the Year
    • Unlocked new revenue stream through photo workflow capabilities
    • Secured major enterprise clients (Nike) by supporting multi-comment functionality on images
    • Successfully navigated post-launch feedback by quickly adjusting playback UX based on user response
    nab-2023-visitors-crowd-frameio-booth.jpg

    Key Learnings:

    • Early system-wide user testing could have prevented initial friction between commenting features and v3 video player UX, and stakeholder requests